Motivators are judgment-free indicators for showing what individuals hold to be most important.

Motivators and the spheres of value that they encompass are what give us a sense of satisfaction and accomplishment.

The Business Motivators profile gives a summary the qualities of each of the motivators, graphically presents the individual's range in each area, and presents a narrative that includes the strengths of the individual.

Business Motivators

Motivators add depth and dimension to behaviors by providing insight into "why we do what we do." Psychologists often refer to motivators as the initiators of behavior. The motivators prioritized in the Business Motivators Profile six areas distributed on a 100-point scale:

• Conceptual
• Aesthetic
• Economic
• Power and Authority
• Social
• Doctrine

Sample Business Motivators Profile (right-click and download pdf)

The profile's narrative report illuminates these motivating factors and attitudes and allows people to understand the driving forces behind their decisions. For example, if you were to develop a bonus program, would you know what "perks" would actually motivate a person? If you're giving money to a person with a low economic, high aesthetic value, it would be a mistake. You might better motivate him or her with the prospect a newly designed office. Which would motivate more: a cash bonus, a trip to a technological convention, a pass to a major classical art exhibition, to be given an assistant, or to be freed of the tasks of managing others? If you know what is most valued, you know how to motivate.

The intensity of each motivator is determined by the importance placed on it by our personal priorities.

Motivators can be flexible and will often change throughout our career and life. As an individual's situation changes, the priorities of their motivators tend to change also. Because motivators are flexible, employees can adapt somewhat to the motivational system of an organziation.

The closer an individual's motivators are to the norm, the easier it becomes for individuals to understand and appreciate the motivators that are charted on their graphic scale.

The further an individual's score is from a specific motivator's norm, the greater emotional investment individuals have in that particular motivator.

Having a motivator with a score below the 50th percentile on the graphic scale does not necessarily indicate an individual has little interest or emotional feeling invested in this motivator, but that at the present time it has a lesser priority.

Individuals will often have more difficulty understanding the motivators of others that are very different from their own.

Values do interact with one another in the scale of priority.

The Business Motivators profile gives a summary the qualities of each of the motivators, graphically presents the individual's range in each area, and presents a narrative that includes the strengths of the individual.