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Influencing and Convincing

 

Influence: The Psychology of Persuasion by Robert B. Cialdini


EXERCISING INFLUENCE: A Guide for Making Things Happen at Work, at Home, and in Your Community by B. Kim Barnes


How To Win Friends And Influence People by Dale Carnegie


The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking by Kevin Hogan


The Prime Solution : Close the Value Gap, Increase Margins, and Win the Complex Sale by Jeff Thull