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Archive for September, 2008

U.S. Presidential Candidates’ DISC Behavioral Style

Tuesday, September 30th, 2008

DISC the Candidates!

You’ve seen them on TV and in the papers – smiling, frowning, trying to stay cool under pressure.

Since DISC is measurable, observable behavior, you should be able to make an educated guess about what each candidate’s DISC graph would look like.

Can you put together what you have heard and seen in terms of behavioral style?

Need help? Do a match-up!

The following adjectives were used to describe the candidates by a variety of people in the media. These sets of characteristics were implied and stated by multiple sources on more than one occasion.

See if you can recognize which pattern goes with what type of DISC style profile:

Barack Obama

We need real change

Inspirational + Outgoing + Need for Affirmation + Persuasive + Affectionate = ____

Diverse + Adaptable + Multi-tasked + Desire for Change = ____

Confident + Authoritarian + Assertive + Determined + Objective-oriented = ____

Unclear + Slightly Narrow-minded + Self-reliant + Unsystematic + Self-validation = ____



John McCain:

“Surrender is NOT an option


Strong-minded + High Risk-taker + Confident + Controlling + Need to “Prove his Mettle” = ____

Nonconformist + Insubordinate + Independent + Insincere + Takes Unnecessary Risks = ____

Deficit of Emotional Restraint + Opinionated + Unreserved + Critical of Others + Dissenting = ____

Impulsive + Intolerant + Demonstrative + On Edge + Failure to Plan Ahead = ____



  • D = Dominance – Problems
    How the person responds to problems and challenges. High D or Low D?
  • I – Influence – Persuasion
    How the person influences others to his or her point of view. High I or Low I?
  • S – Steadiness – Pace
    How the person responds to the pace of the environment. High S or Low S?
  • C – Compliance – Procedures
    How the person responds to rules and procedures set by others. High C or Low C?

Got it? Leave a comment!